The hotel industry is constantly evolving, and technology has played a significant role in transforming the industry. As the industry looks to the future, it is important to take note of the latest tech trends that will shape the future of the hotel industry. In this response, we will discuss four tech trends that hoteliers must pay attention to in 2023: automation, sustainability, cybersecurity, and privacy.
Automation and Robotics The integration of automation and robotics in the hotel industry is a growing trend that has been gaining traction in recent years. The COVID-19 pandemic has accelerated the adoption of automation and robotics in the hospitality industry due to the labor shortage and the need for contactless services.
According to a report by McKinsey & Company, automation can save the hotel industry up to $21 billion per year. This is a significant cost-saving opportunity for hotels looking to improve operational efficiency. Here are a few examples of how hotels are using automation and robotics:
- Robots are used for housekeeping tasks, such as cleaning and restocking amenities in guest rooms.
- Check-in and check-out kiosks are being used to reduce wait times and streamline the check-in process.
- Room service robots are being used to deliver meals and amenities to guest rooms.
- Chatbots and virtual assistants are being used to provide personalized communication with guests.
Sustainability Sustainability is a growing trend gaining momentum in the hotel industry. Consumers are increasingly aware of the impact of their choices on the environment, and they demand that hotels take steps to become more environmentally friendly.
According to a study by Booking.com, 70% of global travelers say they would be more likely to book an accommodation knowing it was eco-friendly. Here are a few examples of how hotels are becoming more sustainable:
- Using energy-efficient lighting and appliances to reduce energy consumption.
- Implementing recycling programs to reduce waste and promote sustainable practices.
- Offering incentives for guests who choose to reuse towels and linens.
- Providing charging infrastructure for electric vehicles.
Cybersecurity is a growing concern for hotels as they collect and store sensitive information about their guests. The hotel industry is a prime target for cybercriminals due to the large volume of personal information that is collected.
According to a report by Verizon, the accommodation sector was the second most attacked industry in 2020, with 13% of all breaches occurring in this sector. Here are a few examples of how hotels are improving their cybersecurity:
- Implementing two-factor authentication to protect sensitive information.
- Using encryption to secure data transmissions and protect against data breaches.
- Conducting regular security audits to identify and address vulnerabilities in their systems.
- Providing cybersecurity training for employees to reduce the risk of human error.
Privacy Privacy is a growing concern for hotels as they collect and store personal information about their guests. The hotel industry must comply with various regulations around the collection, usage, and storage of consumer data.
According to a report by the Ponemon Institute, the average cost of a data breach in the hospitality industry is $3.65 million. Here are a few examples of how hotels are improving their privacy practices:
- Implementing privacy policies that are transparent and easy to understand.
- Providing guests with the option to opt-out of data collection and usage.
- Conducting regular audits to ensure compliance with privacy regulations.
- Providing privacy training for employees to reduce the risk of privacy violations.
The hotel industry must adapt to these four tech trends to remain competitive and provide exceptional customer experiences. Automation, sustainability, cybersecurity, and privacy will continue to shape the future of the hotel industry. By embracing these trends, hotels can improve operational efficiency, reduce costs, and provide a more sustainable and secure experience for their guests.
Learn more about how to incorporate these best practices into your properties by scheduling a workshop with our team! Book now!