D’Addario is one of the largest privately-held manufacturers of musical instrument strings and accessories for fretted and orchestral instruments. The company’s world headquarters is in Farmingdale, New York. D’Addario is committed to sustainably providing musicians with the most innovative musical accessories in the world.
Since Sparkhound began working with D’Addario in 2014, the company has gone through several significant Microsoft infrastructure upgrades. They were facing constant disruptions in day-to-day sales operations and internal communications. Sparkhound made crucial infrastructural improvements to boost internal communication continuity and enhance the consumer purchase experience in D’Addario’s online store.
Sparkhound began improving and expanding the functionality of D’Addario’s Microsoft infrastructure and ecosystem for more effective and efficient management and collaboration experiences: